Our Story

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Zola India enables rural artisans to express themselves through the creation of wearable art. We share their stories with the world helping to create sustained economic opportunities. Founded by Gina Joseph, a craft revivalist and jewellery designer, Zola India has worked with rural artisan communities from five states of India in the past three years. Zola India introduces new materials and technologies to the design process to create its collections.

  We collaborate with rural and folk artisans across India to give their art (which are losing their prominence or dying) and give the arts a new life through a contemporary form and expression. With each piece of Zola, you wear thousands of years of history, folklore and experiences and stories of artisans from rural India  

- Gina Joseph

Zola India works with over 50 artisans across rural India; including Dhokra metalsmiths and Pattachitra artists from Odisha, Toda embroiderers from Tamil Nadu, wall mural artists and Aranmula mirror craft artisans from Kerala, leather puppetry artisans from Andhra Pradesh and Bidri metalsmiths from Karnataka.

Prior to starting up Zola, Gina was a media professional with over 7 years of experience spanning across advertising and journalism.  With no prior jewellery design training or experience, Gina started with her first “accidental” Dhokra workshop in 2014 and there has been no looking back since. Gina’s educational credentials include a Visual communication degree from Loyola college, a PG Diploma in Arts Management from Dakshinachitra and a certificated program, Crafting Luxury and Lifestyle Businesses for IIM Ahmedabad.

Gina has also authored a six column series in New Indian Express Indulge about the differences/ similarities between crafts and the rich cultural heritage of our country. Gina Joseph is also one of the 15 entrepreneurs chosen from across India to be a part of the Milestone Maker’s India program, organized by Nasdaq Entrepreneurial Center and Startup India.

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Our Collections

  • Toda Collection

    Cascading Necklaces Inspired By Tribal Body Art

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    Toda Collection

  • Dhokra Collection

    Tradition Meets Modern In This Classic Odisha Art

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    Dhokra Collection

  • Leather Collection

    Ancient Stories From A Scroll To Necklace

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    Leather Collection

  • RecycleArt Collection

    A Twist To Classic Indian Handwoven Textiles

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    RecycleArt Collection

  • Kerala Mural Collection

    From The Temple Walls To A Necklace

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    Kerala Mural Collection

  • The Konark Collection

    Exclusive Stories Painted To Adorn You

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    The Konark Collection

  • Kenyan Safari Collection

    Ceramic Handcrafted Wild Beauties Of Africa

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    Kenyan Safari Collection

  • Kenyan Safari Collection

    From Sand To Silver Intricate Inlay Jewellery

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    Bidri Collection