Zola India as a brand allows rural & folk artisans to express themselves through wearable art and is a voice that narrates their stories to the world, thereby allowing them to realize sustained economic empowerment by conducting regular design Intervention and Innovation workshops and introducing new materials, processes and techniques in jewellery design.
In the past four years, Zola India has worked with Dhokra and Pattachitra from Orissa, Toda embroidery from Tamilnadu, Wall Mural art and Aranmula mirror from Kerala, Leather puppetry and Lac Turnery from Andhra Pradesh, Bidri from Karnataka and Bead embroidery from Gujarat. We have worked with over 300 artisans from these states and have conducted over 20 Design intervention workshops across rural India.
Prior to starting up Zola India, Gina was a media professional with over 7 years of experience spanning across advertising, journalism and corporate communication. Gina conducted her first Dhokra design intervention workshop in 2014 and there has been no looking back since. Her educational credentials include a Visual communication degree from Loyola college, a PG Diploma in Arts Management from Dakshinachitra and a certificated program, Crafting Luxury and Lifestyle Businesses for IIM Ahmedabad.
Gina has also authored a six column series in New Indian Express Indulge about the differences/ similarities between crafts and the rich cultural heritage of our country. Gina Joseph is also one of the 15 entrepreneurs chosen from across India to be a part of the Milestone Maker’s India program, organized by Nasdaq Entrepreneurial Center and Startup India. Gina is also the winner of the Times Of India’s She Unltd award in the Fashion segment.