Zola India enables rural artisans to express themselves through the creation of wearable art. We share their stories with the world helping to create sustained economic opportunities. Founded by Gina Joseph, a craft revivalist and jewellery designer, Zola India has worked with rural artisan communities from five states of India in the past three years. Zola India introduces new materials and technologies to the design process to create its collections.
Zola India works with over 50 artisans across rural India; including Dhokra metalsmiths and Pattachitra artists from Odisha, Toda embroiderers from Tamil Nadu, wall mural artists and Aranmula mirror craft artisans from Kerala, leather puppetry artisans from Andhra Pradesh and Bidri metalsmiths from Karnataka.
Prior to starting up Zola, Gina was a media professional with over 7 years of experience spanning across advertising and journalism. With no prior jewellery design training or experience, Gina started with her first “accidental” Dhokra workshop in 2014 and there has been no looking back since. Gina’s educational credentials include a Visual communication degree from Loyola college, a PG Diploma in Arts Management from Dakshinachitra and a certificated program, Crafting Luxury and Lifestyle Businesses for IIM Ahmedabad.
Gina has also authored a six column series in New Indian Express Indulge about the differences/ similarities between crafts and the rich cultural heritage of our country. Gina Joseph is also one of the 15 entrepreneurs chosen from across India to be a part of the Milestone Maker’s India program, organized by Nasdaq Entrepreneurial Center and Startup India.