I was first introduced to Zola when it was just a dream brand. Zola, a social enterprise, a brand for artisan made jewelry. Gina has not looked back from the day she stepped out to work with the artisan groups. The crafts that have been included in Zola have a new lease of life. Zola true to its dreams and promises has engaged the artisan communities continuously, passing the excitement of making new out standing pieces of jewelry to the community.
Zola India is dramatic. It’s impossible to ignore. Leather, metal, paper, fabric and stone crafts, from far-flung parts of India, combine with Gina Joseph’s inspired vision in beautiful and unexpected ways.
The definition of jewellery is ‘a decorative item that can be worn for personal adornment’. It is made out of material found abundantly on this beautiful earth. Zola India is not different yet very different! Yes, Zola is crafted from materials found abundantly but they are often from materials you would not look at twice or materials used differently; polanga seed jewellery painted beautifully in the Pattachitra style or the Lambani embroidery on a necklace or the long forgotten Bidri style of jewellery given a contemporary life. Unique craftsmanship is the foundation of what Zola is. I love Zola for this. I love it even more because it provides artisans a fair-trade and ethical platform to sustain their livelihood whilst practising their handicraft. Thank you Zola and Gina for my lovely jewellery, each of which bears the mark of many artisans and tells stories.
Priya Kadapa Shah
Teacher and Sari Connoisseur
I am so happy that I stumbled on to Zola India .. this brand for me is wearable art .. and I love how Gina combines India’s age old crafts with contemporary design and makes each piece a statement . In a way she has given a new lease of life to those crafts and by reviving them, these crafts have reached a wider circle of appreciation. I love the attention to detail, the craftsmanship and the quality. It’s my privilege to have pieces from the Toda, Pattachitra and Bidri collections and owning them has enriched my knowledge and understanding of these arts.
Actor and Story Teller
My costume, my clothes and jewellery, are as much a part of my story as my words are, and for Circle of Love, the first story I chose to perform in public, a Zola necklace is my choice.
I love the wearable art that Zola presents - from Pattachitra to the Toda embroidery...its a great way to showcase the diverse art forms in the country. Bidri work for example is a popular craft but I love how that is reinvented into wearable art.
Story Teller and Vlogger
Each time I wear a piece of jewellery by Zola India, I feel a connect with the artisan who crafted it. Not only are the pieces of jewellery beautifully designed and tastefully set, they have a soul. And that is what sets them apart.
Explorer and Sari Connoisseur
Each piece from Zola is a piece of art, that is wearable. I can see myself wearing them as part of my everyday ensemble and hence I choose Zola. Every time I wear a Zola it’s a conversation starter and it receives much appreciation from a discerning eye.